The Role of Media in Conditioning

In today’s world, media plays an outsized role in human conditioning. Through movies, television, advertisements, and especially social media, we are constantly being bombarded with messages about what’s considered desirable, normal, or successful. These repeated messages condition us to think and behave in specific ways.

For example, beauty standards are heavily conditioned by media portrayals of what is attractive. Similarly, advertisements condition us to associate happiness with consumerism, making us believe that purchasing certain products will lead to a better life.